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Marketing

What is Art Market?

It is acknowledged as Phoenician and Roman dealers traded in art no longer solely at auction but additionally of trade markets. The shape of the art market has now not

Marketing

How to re-brand positioning?

How to re-brand positioning? The re-positioning of the existing products to the new consumer mass or the brand of the operator to offer new product variety to the target market.

Marketing

Brand Positioning Concept

Brand Positioning Concept Enterprises seeking to gain competitive advantage are trying to add value to the products they offer to consumers. In order to be able to fulfill this demand,

Marketing

Brand Image Concept

Brand Image Which means the consumer carries the brand image (BI) reveals the brand image. When compared to competitor brands, it is seen that the brand distinguishes the brand from

Marketing

Brand Name Conciousness

Brand Name Conciousness In order for the brand to be included in the branding, the brand name must be firstly recognized by the consumer. Thinking about the brand will begin

Marketing

Brand Value Components

Brand Value Components The concept of brand value (BV) began to be used in 1980s. The proliferation of associations and mergers among businesses has made the concept of (BV) important.

Marketing

How are Implementation of Social Responsibility Campaigns?

Terms of Application for Social Responsibility Campaigns Businessmen are considering different alternatives when they are turning to social responsibility campaigns. In general, they can cooperate with a voluntary non- governmental

Marketing

What are the Advantages of Using Green Marketing?

When looking to literature there are many reasons for companies to raise their green marketing activites. Five possible reasons cited are; Companies perceive that enviromental marketing can help achieve their

Marketing

Green Consumer Behavior And Types

Green consumers have different purchase behavior because of the concern about the environment. They are always taking care about the their fututures thus they try to find products/ services which