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Marketing

What is Business Process Reengineering?

Michael Hammer and James Champy in their book, Reengineering the Corporation. provide an excellent overview of business process reengineering. Included in the book are the rationale for reengineering, a definition

Marketing

What is Benchmarking?: Definitions and Process

Benchmarking is a process that seeks quantum improvement or breakthrough ideas that can be adapted to the business environment of an organization and lead to superior products and services. Benchmarking