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Marketing

Digital Marketing Strategies

Globalization causing the world to become a single market is a result of the technological developments and changes. Companies have tried to incorporate the new technologies through making efforts in

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Satisfaction and Brand Loyalty

Satisfaction Satisfaction is tool that allows a company to measure how much it knows about it customer’s needs, and at the same time, how much we fulfil those needs. It

Marketing

Brand Image Concept

Brand Image Which means the consumer carries the brand image (BI) reveals the brand image. When compared to competitor brands, it is seen that the brand distinguishes the brand from

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