Brand Value Components

Marketing

Brand Value Components

Brand Value Components The concept of brand value (BV) began to be used in 1980s. The proliferation of associations and mergers among businesses has made the concept of (BV) important.

Marketing

How are Implementation of Social Responsibility Campaigns?

Terms of Application for Social Responsibility Campaigns Businessmen are considering different alternatives when they are turning to social responsibility campaigns. In general, they can cooperate with a voluntary non- governmental

Marketing

What are the Advantages of Using Green Marketing?

When looking to literature there are many reasons for companies to raise their green marketing activites. Five possible reasons cited are; Companies perceive that enviromental marketing can help achieve their

Marketing

Green Consumer Behavior And Types

Green consumers have different purchase behavior because of the concern about the environment. They are always taking care about the their fututures thus they try to find products/ services which

Marketing

What is Green Marketing?

Globalization process are really going fast all over the world. But this boom bring some troubles with it. One of them is ecological problemles that have negative effects about the

Mobile Marketing

Integrated Marketing Communication on Mobile Marketing

Marketing strategies guide integrated marketing communication (IMC) planning processes and ultimately lead to a plan that outlines decisions about marketing communication activities and resource allocation. The IMC plan sets guidelines

Mobile Marketing

Mobile Marketing Strategy Planning

Mobile marketing (MB) is an established system that enables the ability to correspond, connect businesses with consumers, and collaborate through smartphones or systems. There is a need for appropriate planning

Social Marketing

How to Utilize Social Media to Promote Your Brand?

What is Social Media? Social media is the name given to all of the Internet based tools providing social communication and interaction through gathering the contents produced by people and

Marketing

What is Influencer Marketing? How to Use?

Influencer Marketing Influencer Marketing (IM): When influential online personalities market sponsored content of a product, service or cause to their audience on social media. Marketers look for ways to engage

Marketing

Classification of Product Placement

The Definition of Product Placement One of the main objectives behind using product placement in mainstream media zones is monetary. Product placement provides credibility for the producer by incorporating actuality