Digital Marketing Strategies

Marketing

Digital Marketing Strategies

Globalization causing the world to become a single market is a result of the technological developments and changes. Companies have tried to incorporate the new technologies through making efforts in

Marketing

Instagram Marketing Concept

Instagram is a photo/sharing service that was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app exclusively for the iOS operating system.

Marketing

Tools of Online Marketing

Online marketing can be defined as the activities performed in order to provide information about companies, products, services and brands to the customers via Internet. Online marketing introduces alternatives for

Marketing

Sales Promotion Concept

Definition of Sales Promotion In 21st century, the age of information and technology, market-marketing conditions change in line with social change and developments in the field of business. Developing technology

Marketing

Online Advertising

Online Advertising Online advertising is also called online marketing because it uses the reach of the internet to communicate its promotional message. Evolution of Online Marketing Marketers have relied on

Marketing

Evolution of Brands

Brands on Social Media Businesses prefer the efficiency of personalized ads and targeting opportunities of social media marketing to traditional marketing platforms. Brands should approach social media as not a

Marketing

Satisfaction and Brand Loyalty

Satisfaction Satisfaction is tool that allows a company to measure how much it knows about it customer’s needs, and at the same time, how much we fulfil those needs. It

Marketing

The Goals of Relationship Marketing

In relationship marketing keeping current customers is just as important as attracting new customers. It is far more cost effective to look after the customers you have than to seek

Marketing

Marketing Communication Process

Identify the Target Audience Segmenting the whole audience with different features used as a filter to obtain the target audience; such as demographic, psychographic, geographic and behavioral features. Not only

Marketing

Traditional Marketing Communication Tools

Communication is one of the four elements of marketing mix, also known as promotion. Companies engage with the customers about the brands and products to sell in a direct or