Tag "Brand Loyalty"

Marketing

Brand Value Components

Brand Value Components The concept of brand value (BV) began to be used in 1980s. The proliferation of associations and mergers among businesses has made the concept of (BV) important.

Marketing

Satisfaction and Brand Loyalty

Satisfaction Satisfaction is tool that allows a company to measure how much it knows about it customer’s needs, and at the same time, how much we fulfil those needs. It