Tag "green marketing"

Marketing

What are the Advantages of Using Green Marketing?

When looking to literature there are many reasons for companies to raise their green marketing activites. Five possible reasons cited are; Companies perceive that enviromental marketing can help achieve their

Marketing

Green Consumer Behavior And Types

Green consumers have different purchase behavior because of the concern about the environment. They are always taking care about the their fututures thus they try to find products/ services which