Tag "Relationship Marketing"


The Goals of Relationship Marketing

In relationship marketing keeping current customers is just as important as attracting new customers. It is far more cost effective to look after the customers you have than to seek


Conceptualization of Customer Loyalty

Customer Loyalty Before a relationship with a customer can develop, loyalty must be present. Loyalty is an old-fashioned term that has traditionally been used to describe fidelity and allegiance to


Relationship Marketing: Customer Value and Satisfaction

Relationship Marketing Relationship marketing has emerged as an important topic in both academic and practitioner discussion and literature. The basis of relationship marketing is customer loyalty because retaining customers over