Tag "traditional marketing"

Mobile Marketing

Integrated Marketing Communication on Mobile Marketing

Marketing strategies guide integrated marketing communication (IMC) planning processes and ultimately lead to a plan that outlines decisions about marketing communication activities and resource allocation. The IMC plan sets guidelines


Traditional Marketing Communication Tools

Communication is one of the four elements of marketing mix, also known as promotion. Companies engage with the customers about the brands and products to sell in a direct or


The Role Of Social Media On Marketing Activities

Social media marketing is the use of social media networks to promote and market a product or a service with a way to reach potential customers and interact with current