The Role Of Social Media On Marketing Activities

Social media marketing is the use of social media networks to promote and market a product or a service with a way to reach potential customers and interact with current customers. Fundamentals of social media marketing include, content sharing to market, interaction with customers to communicate and being social as much as possible to reach potential customers.

Using social media on marketing campaigns create possibilities to reach the goal of those objectives:

  • Building brand awareness and enhancing brand’s reputation.
  • Promoting and increasing product sales.
  • Being able to research consumer behavior.
  • Develop ideas for new marketing strategies.
  • Interacting with customers in a brand experience.
  • Accomplish main marketing goals efficiently.
  • Drive traffic to corporate websites.
  • Maximize cross and within-media integration.
  • Rising in search engine rankings to be found faster.
  • Develops new business partnerships via connecting the business to another business.
  • Selling more products and services.
  • A significant reduction in marketing expenses.

Social media marketing has clear differences from the traditional marketing. Social media marketing builds strong customer relationships. While paying attention to the audience of your messages or social networks, a strong relationship can build when responding to a message or receive feedback from the audience.

Even the groups who are not interested in the product or service. In addition, with the efficiency of word of mouth online, leaving a pleasant impression on who interacts regularly, the individual can become an interested group.

Figure: Social Media Marketing – Traditional Marketing

This feature of social media network which makes the consumer as a co-producers of a content, which easily reach a large crowd of audiences with an information a firm.


  1. AKAR, E. (2010). “Sosyal Medya Pazarlaması, Sosyal Webde Pazarlama Stratejileri”, Efil Yayınevi.
  2. Tuten, T., (2008). Advertising 2.0 Social Media Marketing in a Web 2.0 World, Retrieved 03.11.2017
  3. Neti, S., (2011) “Social Media and its Role in Marketing”, International Journal of Enterprise Computing and Business Systems, 1(2):1-15. Retrieved 12.11.2017
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